“Innovation Costs: Fact or Fiction?” – Derek Cheshire



Innovation has become a buzzword in the business world, and for good reason. Companies that innovate are often able to stay ahead of the competition, drive growth, and stay relevant in a rapidly changing marketplace. However, one common misconception about innovation is that it always requires a hefty investment. In reality, innovation does not always have to cost a lot, and there are plenty of examples to prove it.

One of the most well-known examples of low-cost innovation is that of IKEA. This Swedish furniture company has revolutionized the way people buy and assemble furniture, and it did so without breaking the bank. By designing their furniture for flat-pack shipping, using affordable materials, and simplifying assembly instructions, IKEA has been able to offer stylish and functional furniture at a fraction of the cost of their competitors.

Another example is that of Airbnb, the online marketplace for short-term lodging. Founded in 2008, Airbnb disrupted the hospitality industry by allowing individuals to rent out their homes or spare rooms to travelers. The platform has had a profound impact on how people travel and has become a household name, all without the need for huge investments in physical infrastructure.

In addition to these examples, there are countless other cases of low-cost innovation. In fact, many of the most successful innovations have been born out of resourcefulness rather than vast financial resources. It’s often the ability to think differently and find new solutions that drive innovative ideas, rather than throwing money at the problem.

Of course, there are some cases where substantial financial investment is required to bring about innovative change, especially in industries that rely on cutting-edge technology or research and development. However, even in those cases, there are ways to minimize the cost of innovation. Collaborating with partners, leveraging existing resources, and seeking out creative solutions can all help to reduce the financial burden.

Ultimately, the cost of innovation is not always prohibitive, and in many cases, the potential return on investment far outweighs the initial outlay. As the business landscape continues to evolve, companies that can innovate on a budget will be those that thrive. In the words of Derek Cheshire, a renowned innovation expert, “Innovation often costs a lot less than you think, it just requires a different way of thinking.”